Research is usually defined as the totality of the methodical and systematic procedures and creative intellectual endeavours which, within a scientific framework, are employed to acquire new knowledge that can be examined.
When this definition is transferred to the design of visual situations, the procedure of applied research can be used to perform practical tasks relating to the visualization and purposeful application of communicative processes and perceptional features. The procedure can
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be applied in order to create and alter the conditions required for obtaining data which are relevant to design, and it serves to confirm or refute not only any theories that are evolved, but also any design hypotheses and design laws. As an empirical method, such as is usual in the natural sciences, this procedure brings about important results in experiments in which independent visual variables are recorded and their effect on dependent variables and other factors is investigated.
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When I prepare my tasks in a well-planned way, I use working methods that serve those investigations in the visual field. My parameters are surface, space, colour, dimension, direction.
In contrast to emotional methods of discovery, visual research using the accumulated data supplies a stock of visual configurations which – together with the empirically ascertained facts and the knowledge gained by experience – is then available for the design of visually aesthetic objects.
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